Social media, when used correctly, is a hugely beneficial tool that allows you to establish expertise and create such strong connections with your potential clients that when they need your services, they turn to you.
Your potential clients will commonly turn to your social media profiles when they begin vetting law firms. Maintaining a professional profile is crucial for client acquisition.
Array Law helps attorneys and law firms that are serious about aggressive growth with bold marketing.
of respondents in a recent poll indicated they use social media to evaluate professional services.
A core component of any law firm’s marketing is building brand awareness. That’s what people think of your law firm. As a business, you know there is value in building up your brand, as it helps clients see you in a respected, successful light. Social media can assist with that.
Social media marketing for law firms needs to specifically work to build your brand – who your law firm is, what it does, how it operates, and what it can do for the prospective client. It also helps you to become thought leaders within that sector. You can use your social presence to build up your firm’s overall recognition. That way, when they need help, they know that your firm is a leader in that industry, whether it is personal injury, family law, or corporate law.
Create Brand Awareness
Stay Front & Center
Become The Go-To Practice
People use social media for fun but they also use it to find content and to engage with brands, making it a valuable way to connect with your target audience and turn them into potential clients. Use social media to provide informative, engaging, and fun content. Be a resource of information and answer the commonly asked questions that can help resolve their problems. We’ll stay engaged with clients and prospects by commenting on posts and responding on your behalf, all while staying true to your brand’s tone.
Informative and Educational Posts
Make Your Profile a Resource
Establish Yourself as the Expert
Engage Directly with Potential Clients
Over half of your prospective clients will engage with your content before deciding to work with you. Popping up on your target audience’s feeds is what creates leads, and our strategic social media posts help get your phone ringing. From popular hashtags to eye-catching posts, we work to increase engagement.
Increase Your Following
Drive Customer Acquisition
Establish Yourself As A Thought Leader
Those tweets and hashtags you are putting on your social posts may not seem like much. However, these are some of the most basic ways for you to attract new potential clients. Social media tools have a design to allow you to post content that’s valuable to someone. That content educates people but also builds your brand.
In many ways, those posts are going to convince someone that you are able to help them. That means they are more likely to reach out for help. Being present on social networks also allows you to advertise easily. This is another way to build your potential clients. Facebook ads and other types of paid ads on these platforms can place your firm’s information right in front of someone that is looking for specific help. They click on it and visit your law firm’s website to find out how to get help.
The American Bar Association found that 35% of lawyers who use social media professionally have been able to gain new clients as a result.
Social media’s ability to connect with users can ensure that you are the firm that’s chosen when the need arises.
Reach Your Customers Throughout Their Journey
Be Top Of Mind When They Need Your Service
Generate New Cases
We will create a professional Facebook and Instagram profile or optimize an existing profile that will allow you to connect with your specific target audience in order to create the top-of-mind awareness that produces results. The profile will be optimized to drive traffic to your website, share valuable informational content with relevant users, and support the objectives of your law firm.
We will continuously monitor and report on the performance of your social media outlets and keep you informed with up-to-date results. Based on this data, we will make recommendations to you and implement new strategies for improving your performance further.
Our team will create and manage social media campaigns that build up trust and credibility to improve the reputation of your law firm among new potential clients. The key to social media is consistency, and with posts that provide a wealth of information posted to your page 3+ times a week, your firm will stay on the top of your clients’ minds whenever they have a need for legal representation.
Social media is a largely visual platform, and images or graphics are the linchpin to a well-performing post. Our strategy will focus on creating visually appealing and captivating posts that will immediately grab the attention and engage your new potential clients.
We share useful legal tips and information about your specific practice area. We will share reviews, employee bios, behind the scenes photos to give prospective clients a feel for what it’s like to work with your firm, and inspirational quotes that are all image-based.
We use social media to tell your brand story. We humanize your brand and try to form human connections with the audience so that you are more likely to gain the user’s trust and loyalty. Posts about employees, your firm’s history, and accomplishments create that connection and help users to make a human connection with your brand.
We find content that informs and educates rather than solely using promotional material. This provides credible information and allows you to better demonstrate your expertise in your practice area. The knowledge, expertise, credibility, and experience you demonstrate are exceedingly valuable when it comes to acquiring new clients.
Articles created through our Copywriting services will be posted and promoted to the social media platforms that support this content.
A key benefit of social media is the ability to engage with people you would not otherwise have the opportunity to interact with. Our social media analysts will report back to your firm what is being said in conversations about you on your platforms. We identify the conversations we can join and demonstrate your expertise. When someone comments, our team will answer on your behalf to improve overall engagement.
Using social media marketing, we will engage with your customers and prospective customers. We support: Facebook, Instagram, Twitter, YouTube & LinkedIn.
Array Law is a premier digital marketing services provider to the legal industry. We work with law firms across the United States to deliver fully integrated digital marketing campaigns that generate new clients. We are a 100% digital-focused marketing company for law firms with proven expertise and a strategy that minimizes waste, delivers high ROIs, and generates new cases faster. We realize how competitive the legal industry is and we want success for our clients.
…to establish a strong online presence, drive quality traffic to your site, establish your law firm as the expert in your industry, and get you new clients. Our services include Website Design, SEO, PPC Advertising, and Social Media Marketing for law firms. Our law firm marketing experts partner with you to develop a documented digital marketing strategy that will detail your goals, the target audience, and how we will engage on your law firm’s behalf while addressing your individual business needs and industry standards.
…is to provide complete transparency by staying in constant contact with our clients about the performance of their online business. We will report on measurable results. We work tirelessly to produce measurable results and that’s what we will report on. We track every move and work to consistently improve those results as we strengthen our partnership. We provide simple plans that have no hidden costs and no surprises at the end of the month.