Law Firm Social
Media Management
Social media, when used correctly, is a hugely beneficial tool that allows you to establish expertise and create such strong connections with your potential clients that when they need your services, they turn to you.
Your potential clients will commonly turn to your social media profiles when they begin vetting law firms. Maintaining a professional profile is crucial for client acquisition.
Array Law helps attorneys and law firms that are serious about aggressive growth with bold marketing.
Create Brand Identity & Grow Awareness
A core component of any law firm’s marketing is building brand awareness. That’s what people think of your law firm. As a business, you know there is value in building up your brand, as it helps clients see you in a respected, successful light. Social media can assist with that.
Social media marketing for law firms needs to specifically work to build your brand – who your law firm is, what it does, how it operates, and what it can do for the prospective client. It also helps you to become thought leaders within that sector. You can use your social presence to build up your firm’s overall recognition. That way, when they need help, they know that your firm is a leader in that industry, whether it is personal injury, family law, or corporate law.
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Create Brand Awareness
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Stay Front & Center
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Become The Go-To Practice
Engage Your Target Audience
People use social media for fun but they also use it to find content and to engage with brands, making it a valuable way to connect with your target audience and turn them into potential clients. Use social media to provide informative, engaging, and fun content. Be a resource of information and answer the commonly asked questions that can help resolve their problems. We’ll stay engaged with clients and prospects by commenting on posts and responding on your behalf, all while staying true to your brand’s tone.
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Informative and Educational Posts
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Make Your Profile a Resource
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Establish Yourself as the Expert
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Engage Directly with Potential Clients
Grow Your Following
Over half of your prospective clients will engage with your content before deciding to work with you. Popping up on your target audience’s feeds is what creates leads, and our strategic social media posts help get your phone ringing. From popular hashtags to eye-catching posts, we work to increase engagement.
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Increase Your Following
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Boost Engagement
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Drive Customer Acquisition
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Establish Yourself As A Thought Leader
Acquire New Clients
Those tweets and hashtags you are putting on your social posts may not seem like much. However, these are some of the most basic ways for you to attract new potential clients. Social media tools have a design to allow you to post content that’s valuable to someone. That content educates people but also builds your brand.
In many ways, those posts are going to convince someone that you are able to help them. That means they are more likely to reach out for help. Being present on social networks also allows you to advertise easily. This is another way to build your potential clients. Facebook ads and other types of paid ads on these platforms can place your firm’s information right in front of someone that is looking for specific help. They click on it and visit your law firm’s website to find out how to get help.
The American Bar Association found that 35% of lawyers who use social media professionally have been able to gain new clients as a result.
Social media’s ability to connect with users can ensure that you are the firm that’s chosen when the need arises.
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Reach Your Customers Throughout Their Journey
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Be Top Of Mind When They Need Your Service
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Generate New Cases
Array Law is a premier digital marketing services provider to the legal industry. We work with law firms across the United States to deliver fully integrated digital marketing campaigns that generate new clients. We are a 100% digital-focused marketing company for law firms with proven expertise and a strategy that minimizes waste, delivers high ROIs, and generates new cases faster. We realize how competitive the legal industry is and we want success for our clients.
…to establish a strong online presence, drive quality traffic to your site, establish your law firm as the expert in your industry, and get you new clients. Our services include Website Design, SEO, PPC Advertising, and Social Media Marketing for law firms. Our law firm marketing experts partner with you to develop a documented digital marketing strategy that will detail your goals, the target audience, and how we will engage on your law firm’s behalf while addressing your individual business needs and industry standards.
…is to provide complete transparency by staying in constant contact with our clients about the performance of their online business. We will report on measurable results. We work tirelessly to produce measurable results and that’s what we will report on. We track every move and work to consistently improve those results as we strengthen our partnership. We provide simple plans that have no hidden costs and no surprises at the end of the month.
