Law Firm Marketing

law firm digital marketing
Free guide to hiring a marketing agency

Law Firm Digital Marketing Services

Melone Hatley P.C. Website

Law Firm Website Design

Create a beautiful website that performs well and is a lead generating machine.

Your website is at the center of your law firm marketing efforts and it’s often the first impression your potential clients will see. All online marketing is interconnected with your website, so your website’s performance needs to be a number one priority. Our website design and development team will deliver a website to your law firm that provides an enhanced user experience and is fast, responsive on all devices,  and optimized for lead generation.

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SEO for lawyers

SEO for Lawyers

Show up at the top of the results above your competitors.

Having a well-designed website is not enough. If you want clients to find you before the competition, you need to be optimized for search engines.

Law firm search engine optimization (SEO) is an important part of any law firm marketing strategy to increase the law firm’s organic visibility. This law firm marketing tactic generates traffic that will bring in new business.

We specialize in both organic and Local SEO for law firms.

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Law Firm PPC Ads & Search Advertising

Law Firm PPC Ads & Search Advertising

Combine high-quality PPC management with high-quality practice-specific landing pages.

Running high-quality and high-converting ads will not only drive instant traffic to your website or landing pages but also build brand awareness and recognition.

Using pay-per-click (PPC) and search advertisement, you are able to target an audience that is actively searching for the service you offer and get the most out of your online advertising budget. Our expert law firm marketing team will create ads that will bring qualified leads to your company and produce the best results.

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Social Media for Law Firms

Social Media for Law Firms

Develop a creative strategy that reflects your brand, improves your reputation and keeps you top of mind.

Social media marketing helps to supplement your organic SEO efforts, keeps you top of mind with your followers and expands your target audience. Our social media specialists create industry-specific content that will speak to your ideal client and establish your law firm as an expert in your field with strategic content across multiple social media channels.

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Recent Client Reviews

Rebecca Melone
Melone Hatley p.c.

“Since starting with Array Law in November 2020, I have more than tripled my intake. I added two attorneys and have added administrative staff to handle all the new business being generated. And, we are in the process of moving into a larger office suite to accommodate the growth.”

Rebecca Melone
Rebecca Melone

Managing Partner

Russell Knight Managing Partner
RDK Divorce Lawyer

“After years of doing my own SEO for my law firm, I consulted with Erik Olson on a few tweaks he could help me with. He really set me straight and had a log of great ideas for digital marketing.”

Russell Knight Managing Partner
Russell Knight

Managing Partner

Practice Areas We Specialize In

  • Personal Injury Law Firms

  • Family Law Firms

  • Criminal Defense Law Firms

  • Immigration Law Firms

  • Business Law Firms

  • Bankruptcy Law Firms

  • Estate Planning & Probate Law Firms

  • Employment Law Firms

Personal Injury Law Firms

Family Law Firms

Criminal Defense Law Firms

Immigration Law Firms

Business Law Firms

Bankruptcy Law Firms

Estate Planning & Probate Law Firms

Employment Law Firms

Free guide to hiring a marketing agency

The Managing Partners Podcast

Practical Growth Tips From Top Lawyers

The law firm marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any law practice. We tackle your most pressing questions about digital marketing for law firms, share proven strategies to generate more cases, and interview today’s top law firm managing partners to share what they’re doing to exponentially grow their law firm practices. Looking to be a Guest star on the Podcast? Sign up here!

Featured Podcast Guests
Salenger Sack Kimmel & Bavaro LLP
Banner Witcoff
Kilpatrick Townsend
Perkins Coie
EGS - Ellenoff Grossman & Schole LLP

The Managing Partners Newsletter

If you like The Managing Partners Podcast then you’ll love The Managing Partners Newsletter. Every week we’ll email you the latest podcast episodes, legal and business books we recommend, some news, and something to make you smile.

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Why Lawyers Need A Digital Marketing Strategy

75% of those who hire a lawyer, hire the first one they contact. Don’t you want to make sure those odds are in your favor and ensure that your law firm is showing up first?

Let’s face it. When prospective clients need answers, they turn to the internet. Without an effective law firm marketing strategy, that includes legal digital marketing tactics that are specifically designed to bring new clients into your law firm, you are simply sitting on the sidelines while other firms overtake you in a race to the finish line. For law firms, online advertising is the present and the future. When your firm chooses to partner with the conversion-driven team of digital marketers at Array Law, you’re hiring proven results.

So what does a digital marketing strategy mean for your law firm when working with Array Law?

Array Law, a Division of Array Digital, is a full service law marketing agency. Our firm offers everything you need to establish a strong online presence, establish your law firm as the expert in your industry, and get you new clients.

We realize the competitive nature of the legal industry and we want success for our clients. Our law firm marketing experts will partner with you to create a digital marketing strategy that will meet your goals for your law firm while also addressing your individual business needs and industry standards.

We use a client-focused approach to help position your brand as a top player in your industry to help you achieve the results you expect. 

virginia beach

We Help Lawyers and Law Firms Grow Their Online Presence

If you have been settling for less than you expected or putting off digital marketing for your law firm, you can no longer afford to do so.

Many lawyers choose to live with the status quo of underperforming digital marketing plans or, worse, wait for clients to come to them. These are not effective approaches to law firm digital marketing. Whether you like it or not, your prospective clients are using the internet to hire law firms just like yours. 

Together, let’s build a digital advertising strategy that’ll fill your case pipeline on autopilot. Contact our team of proven digital marketers map your law firm’s online advertising strategy today!

I don’t have the time to dedicate to marketing my firm.

It’s normal, and we hear this a lot.

Most people who intend to do their own marketing start off with the best intentions. They’ll often begin the marketing process in earnest. Unfortunately, they’ll just as often lack two things; a) the deep knowledge of what works and doesn’t work in the ever changing digital marketing landscape, and b) they lack the time requisite to learn and execute an effective digital marketing strategy on a regular basis.

After all, you have a full time job already. It’s simply too much to think you can learn how to be a full marketer in addition to running your firm.

When you hire Array Law, it’s a “done for you” service. We do all the heavy lifting, and will only require your feedback and approval on some pieces before we publish them. Let us focus on your marketing so you can focus on running your firm.

How do I get my ideal clients to find me?

The first thing a law firm should do to find ideal clients is to clearly identify which practice areas you will focus on, and in which geographic areas.

Many law firms, especially newer ones, “focus” on a collection of practice areas that is really the sum of all the practice areas that each partner has some level of expertise in. But as a firm, do you really want to offer a little bit of this and a little bit of that, with no unified message? Or would you rather express profound expertise in a few areas that clearly indicate you’re the best in those areas?

So the first step is to define which practice areas you’ll focus on. Any that are secondary, put them to the side for now and focus on your primary practice areas. Once you do that, when prospective clients consider you they’ll either conclude that you are perfect for them, or they’ll conclude just the opposite because they’re looking for something else. If you’re not perfect for everyone then that’s ok. It’s actually a great thing because you want to be a perfect fit to help with the problems of your ideal clients.

Once your practice areas are well defined, and it’s clear who you are a fit for and who is a fit for you, then all of your marketing material should focus exclusively on satisfying that ideal client’s problems.

To reiterate, you will be excluding people who are non-ideal clients because you’d much rather have ideal clients. That will only happen if you don’t water down your message by trying to be everything to everyone.

I want a marketing strategy that matches my firm and isn’t a copy-and-paste strategy.

It’s unwise to copy/paste your strategy from elsewhere. Unlike some other marketers, especially large companies that are less marketers and more platforms, we never recycle content or strategy from one client to another.

You and your firm are unique, and your marketing strategy must be unique to reflect that.

Although many marketing tactics such as having a website, running online ads, and leveraging SEO techniques will be used by other firms, when working with Array Law your marketing strategy and its implementation will be unique to highlight your firm’s uniqueness.

I need a marketing agency to partner with me and help my firm grow.

If you’re looking for more than an arms-length vendor, if you want a company that will partner with you as your firm grows, then you’ve come to the right place.

We never refer to ourselves as vendors. We are our clients’ partners. We’re in this together, and we will be in this side-by-side with you daily.

You will have close and constant contact with our team. You will receive a dedicated account manager who will check in with you regularly, find out what’s changing in your firm, communicate our marketing strategies, wins, and opportunities to you, and they’ll pull in our digital marketing strategists as needed to ensure every concern and question you have is answered in as great of details as you care to understand.

Like you, we are in this to win this. You can’t get that from a vendor.

My current marketing strategy is getting me nowhere. I know we need a change.

The reason your marketing strategy likely isn’t doing much is because, more likely than not, you don’t have a marketing strategy.

Most agencies simply start doing, and spend little to no time strategizing what they should be doing first.

Here’s what typically happens … You hire someone, usually a local agency or “guy” who works with all sorts of businesses, you pay their invoices, they do stuff, but you can’t really tell if it’s working or not. Then you’re worried about cutting them because, well, what if the stuff they’re doing is kind of working? But what part is working? You’re not sure, and they just do seem to have the ability to tell you or soothe your concerns.

Sound familiar?

We hear this a lot from prospective clients.

Here at Array Law, we start every client partnership with a kickoff meeting with you and our digital marketing specialists. There we discuss your firm, your goals, and where you want to be in a year or more. That meeting, and conversations/emails/text messages afterwards, are the input into your digital marketing strategy. Our strategy is a written document that we will deliver, review with you, and execute against.

We have several core values that we hire, fire, and promote against. Transparency is one of those core values that’s pertinent to communicating with you about exactly how we’re performing for you.

You will receive a marketing report from us showing what’s working, what’s not, and explaining where and how we’re going to make adjustments. It could be that the strategy needs to be tweaked, or the execution needs to be enhanced. No matter why, we’ll make those changes and hold ourselves accountable to not only you, but to ourselves.

I want to be known as the top law firm in the area.

We can help achieve this goal.

But first, you’re going to have to commit. By committing we mean that you need to dedicate some time, some resources and funding, to stage a meaningful enough marketing campaign to go up against some possibly formidable competitors in your practice areas and geographic areas.

If you have the ability to fully commit to reach this goal, we will create a digital marketing strategy that will ensure you rise to the top, and are known as one of the top law firms in your area.

I’m tired of less qualified law firms getting the cases I want.

Rightfully so.

In business, it’s not always the most qualified company that wins. Often best known beats best when it comes to earning new clients.

For this reason, only doing quality work and relying on referrals is simply inadequate to get the types of cases that you want. While some firms languish quietly waiting for a referral or two, there are a handful of other law firms that actively pursue new business development in addition to passively hoping a referral comes in. You should do both—earn business from referrals and develop new business from marketing.

That one-two combination is what sets some law firms apart from the masses, gets them the cases they want, and helps them to provide the high level of service and fees desired.

How do I show up in front of people online?

Contrary to the popular movie, Field of Dreams, you cannot simply build it and they will come

Most law firms do good work and rely on referrals. That’s great, until it’s not great.

In order to be able to confidentially project new cases, new business, and the necessary hiring you’ll need to keep ahead of demand, you need more than just referrals. You need to be exposed beyond your network, which likely is not significantly larger than the network of competing law firms.

This is where marketing, digital marketing in particular, can set you apart from all the rest.

Think of the last time you searched for something. Some sort of product or service. How did you go about researching it?

Chances are very high that you Googled for a solution to your problem. This pertains to almost any offering, including to law firms.

The key is to show up online, to show up when people are looking for someone like you, to show up in many different places over time, and of course to have a stellar reputation.

Here’s how most people, most of the time, search for and hire a law firm like yours.

  • They google for your practice area. They may append “near me” to the end of their search. 
  • They review search results—the paid ads, the local results, and the “organic” results that come from SEO. The more places you show up on the first page, the higher the likelihood that you’ll catch their attention.
  • Once they find a result they’re interested in, they’ll click through and review the website.
  • A small percentage of your visitors will call you or submit your Contact Us form on their first visit. But most will leave your website without contacting you so they can continue to research other firms, or they may get distracted by life. Once they leave, if you’re not proactive then they can very quickly forget you even exist.
  • Since they went to your website, and have a smart marketing team like Array Law behind you, your ad will start showing up for your website visitors on social media like Facebook and Instagram. Since most people spend three hours a day on social media, they’ll see your “retargeting ad” immediately and many times over the next several days or weeks, depending on your practice area and digital marketing strategy.
  • As they’re reminded of you, they may sign up for your newsletter to find out more about you. They will likely read your online reviews in places like Google and Facebook. They will likely ask a friend if they’ve heard of you.
  • When multiple sources all point back to you as someone they should check out then they’ll come back to your website and take action to contact you.

Knowing how most people buy most of the time is critical to setting up your marketing strategy. The more places you show up, and in a timely targeted fashion, the more likely it is that they’ll give you a shot and reach out to find out more. 

You have to be in the game to win the game. Play the game with a winning marketing team by your side, you and will win the game.

Website Design, Search Engine Optimization (SEO), Online Advertising, Social Media & Digital Marketing.

© Array Law
Website Design, Online Advertising, SEO, Social Media & Digital Marketing.
© Array Law