Turn users searching for legal services into clients and get results: more website traffic, more connections, more clients, more new cases.
Array Digital helps attorneys and law firms that are serious about aggressive growth with bold marketing.
Why is SEO for Law Firms and Lawyers Important?
Search Engine Optimization or SEO is the process of ranking a website higher up in search engine result pages, thereby increasing the quantity of website traffic as well as exposure to your brand via non-paid organic search results.
SEO is an indispensable part of any digital marketing plan for attorneys. It is one of the most effective ways to drive high-converting traffic to your website. Visibility, credibility, brand awareness, and conversions are vital to any law firm.
The biggest benefit of developing a Law Firm SEO campaign is that it brings in high-quality leads from potential clients that are actively searching for your legal services.
Our proven white-hat strategies include search engine research, on-page optimization, off-page optimization, citation building, technical SEO, link building, and content creation.
SEO Has Higher Conversion Rates
Increases Site Traffic
Generates More New Cases
Builds Brand Awareness
Bypasses Your Competitors
SEO for lawyers starts with keyword research. Finding the right search terms is the cornerstone of a good SEO strategy. We use the keywords that people search for most often, and we identify the keywords that don’t convert or drive useless traffic.
The list of the relevant keywords based on what people have searched in the past and what the competitors use is combined with our institutional knowledge built from experience to create a list of targeted keywords that convert searchers into new cases.
High-Volume Keyword Research
High-Intent Converting Keywords
Create a List of Effective Targeted Keywords
On-page optimization (aka on-site SEO) refers to the practice of optimizing specific web pages to improve a website’s search engine rankings and earn more traffic. This includes extensive coding, internal structure, and content variables to rank specific pages for specific keywords.
Well-written, informative, and engaging SEO content is developed for specific pages. This includes optimizing your headlines, HTML tags (title, meta, and header), images, and more.
The website and the internal link structure is coded using SEO best practices and in compliance with industry standards. Your website will climb up in the search engine rankings and in turn drive more traffic and new cases to your law firm.
Optimized Headlines, HTML Tags, Coding And Link Structure
Best Practices That Exceed Industry Standards
Improved Rankings And Increased Website Traffic
Technical SEO is the technical process of optimizing your website for the crawling and indexing phases. The domain, URL, site & navigation structures, and menus are optimized. We implement structured data that communicates to the crawlers, uses sitemaps, maintains overall health, and ensures site speed is fast.
This and more are all optimized to get your website ranked higher. Our ongoing efforts optimize for numerous technical elements, making sure your website and practice pages rank high in Google searches.
Make Crawling And Indexing By Search Engines Easier
Perform Ongoing Technical Audits And Optimization
Maintain Websites For Health and Speed
Link building (or backlinking) is the process of getting other websites to link back to your website. This is still one of the most important factors in SEO because links are a signal to Google that your site is a quality resource. Google ranks websites that have more websites linking back to them higher in the search results.
We obtain high-quality credible links from authoritative and niche websites to show Google that your site is trustworthy. This increases what is known as your website’s domain authority and Google ranks sites with more domain authority higher in the results and more often.
We also use an interlinking strategy connecting pages on your website to other pages on the website. Interlinking allows users to more easily navigate your website and it connects your content. Interlinking tells Google the structure of your website and allows it to understand what pages are the most important to rank first. Using the right internal linking strategy further boosts your SEO.
Obtain High-Quality Backlinks
Incorporate Interlinking Strategy
Boost Domain Authority and SEO
Citations are another key factor in local SEO. Citation building is the process of sending out consistent, accurate, and relevant information about your business to online listing directories and review sites so that search engines and potential clients know when, how, and where to find your local business.
Having your law firm listed accurately on numerous trusted websites sends signals to Google that your practice is a more credible, trustworthy result to deliver in search results to its users.
We ensure your business name, address, phone number, and website address is accurately placed on numerous review, directory, and search sites across the internet.
Important Key Factor in SEO
Ensure the Accuracy of Listings
Build New Listings Across the Web
Search is an extremely important client acquisition strategy. That’s why every law firm website we build is designed with your target audience and SEO in mind. We start with the high-intent keywords your potential clients use when they need legal services.
We structure the site to exceed Google’s SEO standards to ensure it is easily crawled and indexed. Then, we leverage the numerous behind-the-scenes complexities of technical and on-page SEO to build a site that is ready to be found often and high in search results when potential clients are seeking your services.
E-A-T SEO Approach (Expertise, Authoritativeness, and Trustworthiness)
SEO Friendly Site Architecture
Fast and Healthy Websites
Content is another key factor in your online success. It has a direct effect on SEO, the effectiveness of your website, and your overall marketing campaign. Our team creates keyword-focused content that conveys your unique brand, persuades your visitors to contact your law firm, and ensures your website is found in search engine results.
We create practice area pages, location pages, articles, and more that are relevant, engaging, informative, and compel the user to take the desired action. These pages are all keyword-focused to achieve your law firm’s goal of being found in the searches you want to rank for in Google as well as to convert the user into a client.
Practice Area Pages
Array Digital is a premier digital marketing services provider to the legal industry. We work with law firms across the United States to deliver fully integrated digital marketing campaigns that generate new clients. We are a 100% digital-focused marketing company for law firms with proven expertise and a strategy that minimizes waste, delivers high ROIs, and generates new cases faster. We realize how competitive the legal industry is and we want success for our clients.
…to establish a strong online presence, drive quality traffic to your site, establish your law firm as the expert in your industry, and get you new clients. Our services include Website Design, SEO, PPC Advertising, and Social Media Marketing for law firms. Our law firm marketing experts partner with you to develop a documented digital marketing strategy that will detail your goals, the target audience, and how we will engage on your law firm’s behalf while addressing your individual business needs and industry standards.
…is to provide complete transparency by staying in constant contact with our clients about the performance of their online business. We will report on measurable results. We work tirelessly to produce measurable results and that’s what we will report on. We track every move and work to consistently improve those results as we strengthen our partnership. We provide simple plans that have no hidden costs and no surprises at the end of the month.