Google Screened
For Lawyers

Google Local Service Ads For Law Firms


Generate New Cases, Faster!
  • Be At The Very Top In The Search Results

  • Get Credibility With Google’s Screened Badge Of Trust

  • Pay For Leads, Not Clicks

Get the Google Screened Badge and turn users searching for legal services into clients. 

Array Digital helps attorneys and law firms that are serious about aggressive growth with bold marketing.

Google Screened
For Lawyers

Google Local Service Ads For Law Firms


Generate New Cases, Faster.
  • Be At The Very Top In The Search Results

  • Get Credibility With Google’s Screened Badge Of Trust

  • Pay For Leads, Not Clicks

Get the Google Screened Badge and turn users searching for legal services into clients.

Array Digital helps attorneys and law firms that are serious about aggressive growth with bold marketing.

Law firms come to Array Digital…

…when they want to be found at the very top of search results and are tired of seeing less qualified competitors getting business that could be theirs.

With so many people depending on search to find legal help, law firms need their websites to be optimized so they are found higher up and more often in search. Potential clients have to find you at the very top of search results before they find your competitors.

Get Signed Up
Get Certified
Get The Badge
Start Getting Leads

Why Are Google Screened Ads For Law Firms and Lawyers Important?

IT’S SIMPLE; IT WORKS; IT GENERATES BUSINESS!
  • The majority of your potential clients will choose a law firm using Google.

  • They are at the very top of Google results for your service.

  • The Google Guarantee builds trust.

  • You connect with customers when they need you.

  • You only pay for qualified leads for your service.

Google Screened Ads For Lawyers

Google rolled out a new advertising product that recently appeared in markets around the United States for law firms. These ads appear at the very top of the search results and will impact any law firm that uses Google to market their services.

The very first ads you see in these images are called LSA or Google Local Service Ads. They appear as the very first results in Google searches for specific businesses.

They are different because rather than paying for the click as in a Google Search ad, you pay for the actual lead which is a phone call, text message, or email.

Do I Qualify For Google Screened?

Your firm must offer representation in one of the following practice areas:
  • Bankruptcy
  • Business
  • Contracts
  • Criminal
  • Disability
  • DUI
  • Estate
  • Family
  • Intellectual Property
  • Immigration
  • Labor
  • Litigation
  • Malpractice
  • Personal injury
  • Real estate
  • Tax
  • Traffic
You must also meet the following requirements:
  • Maintain at least a 3-star online rating from clients
  • Pass a business-level background check
  • Pass a business-owner background check
  • Pass a state bar membership check (for each lawyer at the firm)
  • Have malpractice insurance

These requirements will show potential clients that you were vetted by Google and provide dependable legal services. When they find your ad, they know other clients were satisfied based on the Google screened Badge and your reviews. 

How Does Google Screened Work?

  • You advertise on Google and receive leads directly from prospects. Leads come in as calls and messages. You reply to messages, track bookings, and manage the leads online.

  • You receive a Google Screened Badge, premium promotion, and a polished profile page with real reviews, all of which help pros to build a great online reputation.

How Do Ads Rank At The Top Of Results?

  • Your proximity to the user’s location.

  • Google My Business rating and number of reviews.

  • Responsiveness to users that contact you through the ads.

  • Google tries to evenly distribute your budget throughout the day and week.


What Does It Mean for Your Potential Clients?

  • Google screened providers are pre-screened and meet relevant requirements. The users understand that you have been vetted by Google thereby reducing fear. When your potential clients call or book an appointment with a Google screened Advertiser, they’re assured that you’re a credible business and create a sense of protection.

  • They can identify eligible practices because they have the Google screened Badge by their name and on their profile page.

How Much Does It Cost?

  • You only pay for valid leads related to your practice.

  • You set a weekly budget that limits the total leads.

  • You have the ability to immediately dispute leads if you receive a lead that’s not valid.

  • You are charged for each lead.


5 Beneficial Results of SEO

Why Use Array Digital To Manage Your Google Screened Advertising?

  • VIP onboarding and assistance with the Google Screened application

  • Ongoing Dynamic Bid Management and Monthly Budget Optimization

  • Google Screened dashboard training

  • You can contact Array Digital with any questions instead of dealing with Google

  • Recertification and documents management to keep your Google Screened Status

  • A key indicator that determines total lead volume

  • Online profile optimization early access/invitation to Google “beta” products

  • Assistance with disputing leads

  • You won’t pay for invalid leads

  • You’ll have a dedicated account manager to handle all of your questions & needs

  • Streamlined billing support

  • Performance benchmarking

Contact Us

Array Digital is a premier digital marketing services provider to the legal industry. We work with law firms across the United States to deliver fully integrated digital marketing campaigns that generate new clients. We are a 100% digital-focused marketing company for law firms with proven expertise and a strategy that minimizes waste, delivers high ROIs, and generates new cases faster. We realize the competitive nature of the legal industry and we want success for our clients.

We offer everything you need…

…to establish a strong online presence, drive quality traffic to your site, establish your law firm as the expert in your industry, and get you new clients. Our services include website design, seo, ppc advertising, and social media marketing for law firms. Our law firm marketing experts partner with you to develop a documented digital marketing strategy that will detail your goals, the target audience, and how we will engage on your law firm’s behalf while addressing your individual business needs and industry standards.

Our philosophy…

…is to provide complete transparency by staying in constant contact with our clients about the performance of their online business. We will report on measurable results. We work tirelessly to produce measurable results and that’s what we will report on. We track every move and work to consistently improve those results as we strengthen our partnership. We provide simple all-inclusive rate plans that have no hidden costs and no surprises at the end of the month.

Stop waiting. Stop living with the status quo.

Call, email, or schedule a consultation to get started.


3 ways to connect
Send Us an Email
  • This field is for validation purposes and should be left unchanged.

Website Design, Online Advertising, SEO, Social Media & Digital Marketing.
© 2021 Array Digital LLC

Website Design, Online Advertising, SEO, Social Media & Digital Marketing.
© 2021 Array Digital LLC