Does your website rank in the search results when someone Googles your law firm’s service? Chances are you have spent quite a bit of time and effort on ensuring that it does, but recently, Google made some changes that could impact your results. For today’s law firm, SEO is a vital part of your online […]
For years, the word marketing has been taboo for entrepreneurs, small businesses, and medium-sized companies. Many see it as high-investment, risky, and potentially even unnecessary. Something that only large, national or international corporations with big budgets could afford since traditional marketing methods such as radio, television, and print advertising are so expensive. In the difficult […]
For years, there has been a debate among marketing and advertising experts about which sector of their field (digital advertising vs. traditional advertising) is more profitable and yields a higher ROI. Digital marketing continues to gain ground year after year, thanks to the excellent results it provides for each law firm that manages to create […]
The Internet brought many changes to various aspects of human relationships. In addition, new technologies and the World Wide Web change the way law firms attract, relate to, and acquire new clients, opening the way to digital marketing. However, how different is it from traditional marketing? Is it better? Is it not? Is it simply […]
At Array Digital, we spend a lot of time determining which platforms provide the best value for advertising. We work with law firms who have historically thrown all of their marketing into traditional advertising – TV, radio, mailers, etc. But we see more and more of these law firms shifting their budget to digital advertising. […]
