How fast is your law firm’s website? If you’re like the average law firm, you haven’t given this much thought. You open your website, and in a few seconds, it loads. Yet a few seconds is too long in this fast-paced online world. Your website’s design, the message of the content it contains, and its […]
A landing page is a key component of your law firm’s online marketing efforts. Without an effective law firm landing page, your firm will miss out on potential clients who come to your homepage or another page on your site then click away without filling in your contact form. Not only that, but competitors who […]
Running a successful law firm is a multifaceted job, and creating an effective marketing strategy that brings in the right new clients can make it even more complicated. After all, it doesn’t matter how great you are in your practice area if you can’t bring potential clients through the door. As digital marketing starts to […]
Does your website rank in the search results when someone Googles your law firm’s service? Chances are you have spent quite a bit of time and effort on ensuring that it does, but recently, Google made some changes that could impact your results. For today’s law firm, SEO is a vital part of your online […]
For years, the word marketing has been taboo for entrepreneurs, small businesses, and medium-sized companies. Many see it as high-investment, risky, and potentially even unnecessary. Something that only large, national or international corporations with big budgets could afford since traditional marketing methods such as radio, television, and print advertising are so expensive. In the difficult […]
For years, there has been a debate among marketing and advertising experts about which sector of their field (digital advertising vs. traditional advertising) is more profitable and yields a higher ROI. Digital marketing continues to gain ground year after year, thanks to the excellent results it provides for each law firm that manages to create […]
The Internet brought many changes to various aspects of human relationships. In addition, new technologies and the World Wide Web change the way law firms attract, relate to, and acquire new clients, opening the way to digital marketing. However, how different is it from traditional marketing? Is it better? Is it not? Is it simply […]
At Array Digital, we spend a lot of time determining which platforms provide the best value for advertising. We work with law firms who have historically thrown all of their marketing into traditional advertising – TV, radio, mailers, etc. But we see more and more of these law firms shifting their budget to digital advertising. […]
Google rolled out a new PPC advertising product that recently appeared in markets around the United States for law firms. These ads appear at the very top of the search results and will impact any law firm that uses Google to market their services. Of course, a new product comes with questions: What are these […]
Recently, a managing partner at one of the Personal Injury law firms I serve asked me if investing $10,000 to $15,000 in broadcast television was a good idea or would that money be better invested in other strategies. Specifically, this client was asking if the money would be better invested in expanding his efforts in […]
