Google rolled out a new advertising product that recently appeared in markets around the United States for law firms. These ads appear at the very top of the search results and will impact any law firm that uses Google to market their services. Of course, a new product comes with questions: What are these ads? How will it change what you do in your...

Recently, a managing partner at one of the Personal Injury law firms I serve asked me if investing $10,000 to $15,000 in broadcast television was a good idea or would that money be better invested in other strategies. Specifically, this client was asking if the money would be better invested in expanding his efforts in Google Search.  This is a medium-size...